![]() ![]() When talking about easy (or automated) link-building tactics, you will hear about “white hat” techniques and “black hat” techniques. Finally, “sponsored” is used to mark links created as an advertisement, sponsorship, or any other compensation agreement. For example, post comments or forum entries. UGC means User Generated Content, and it could be used to mark links inserted in the content generated by the users of a website. There are two more attributes: “ ugc” and “ sponsored“. There’s also the default “ dofollow“, which is the opposite: it suggests the search engines carry the SERP information when crawling that link. “ nofollow” is one of four attributes that can be added to a link in order to guide search engines on what to do with that link. ![]() ![]() Most of that easy-to-post links are created with the “nofollow” attribute, which basically suggests search engines to drop all SERP information before crawling them. But chances are it won’t carry the SERP information search engines take into account to rise (or lower) your rankings. Yes, you can put a comment on a blog post, adding a link to your website, and it is possible that that link gets you some visitors. We’ll talk about tools further below first, let’s review some tips for which the tools could be used.įirst of all, rule out the obvious backlink ideas. Think about the gold rush: miners with the best picks and shovels had the best opportunities to find gold nuggets. So, what you need are good tools to reveal those opportunities. You need to discover hard-to-find opportunities, taking into account that your competitors are doing the same. Are you wondering how you can do that? Well, first of all, you should know it is not easy. Link building strategiesīasically, any link-building strategy reduces to the same idea: generate links to your site on authoritative sites you don’t own. All links in unsafe websites or in low-reputation pages are also considered toxic. That could be a payed-for backlink, and search engines hate that. SEO SPYGLASS BACKLINK CHECKER FULLA toxic link can be utterly artificial, for example, if it is placed on a page full of links to unrelated pages with even more unrelated content. You should avoid or get rid of these because they could nullify your whole SEO efforts.Ī backlink can be considered toxic for many reasons, but all point to the same concept: a backlink is toxic when it is not authentic. And then there are bad links, also called toxic links. These will skyrocket your SERP positions. There are good links, that is, links that come from other authoritative pages for the same keywords. See, not all links are the same when it comes to SERP scoring. You don’t just need links - you need high-quality backlinks. One of them is to have as many backlinks as possible.īy now, you are probably thinking “well, that’s easy, I can place a lot of links to my page in other pages I own, and problem solved.” Nah-ah. To be considered authoritative by a search engine, the webpage must meet some conditions. That means those pages appear in the first places in the SERPs for those keywords or, even better, are placed inside featured snippets, which practically guarantees thousands of visitors each day. Search engines favor web pages that are authoritative for each keyword searched. And the second priority should have a great link-building strategy that gets you a lot of links pointing to your pages - that is, backlinks. Your SEO strategy should have as the number one priority the creation of excellent and original content. (In case you don’t understand any of these acronyms, you should probably read an introduction to SEO before reading the rest of this article.) ![]() If you own or manage a website, you must have an SEO strategy that thrusts your pages to the top of SERPs. Grab a marker, go to your whiteboard, and add a daily priority task: “Check, monitor, and create backlinks!” After a time of fulfilling that order every morning immediately after your first cup of coffee, you will see the results in the form of hordes of new visitors coming to your website. ![]()
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